Mobile Devices help provide critical insight to consumer behavior. Deploying tactics using Device IDs helps to create campaigns that target a consumer more accurately. With a majority of consumers doing online research prior to making a purchase, the likelihood of them engaging their SmartPhone while out and about is high, therefore serving mobile ads by location proximity should be a part of most digital campaigns.
What is Device ID Lookback vs Geo-Fencing?
Know exactly who your target consumer or prospective consumer is? Want to give them options while they look around at or test your competitor? With DID Lookback Digital Clarity Solutions can deploy a campaign that can lookback at any particular location and grab and deliver to any device in that space for a certain timeframe; i.e. 6 months ago.
With Geo-Fencing deliver to that same audience, but in real time.