Search Engine Marketing

The successful Digital Clarity Solutions leverage search engine marketing in all of their proposals and sold campaigns. Search engine marketing is intimately important in nearly every purchasing decision made today, and by pairing this with other digital marketing services, such as programmatic advertising, the campaign and relationship is almost always guaranteed to be a long term relationship. Google’s average retention rate is 94%, and the average retention rate of end advertisers buying paid search through an Digital Clarity channel sales partner is 96%. Partners who are focused on creating a really strong compounding growth rate in digital marketing services leverage search engine marketing to ensure they retain clients and grow their business.

Marketers are targeting campaigns based on their specific company goals and objectives. Everything is based on keywords that users are likely to type into a search engine while looking for information on the specific product and/or service. The campaigns are often changing based on season, inventory, goals, and much more. Search engine marketing is one of the fastest moving forms of digital marketing, and it requires a diligent management effort to make sure the messages are relevant, timely, and attractive on a crowded search engine results page.

Digital Clarity is a Premier Partner with Google and, among the biggest Google partners in the world. As an enterprise customer for Google, Digital Clarity and Digital Clarity Solutions enjoy a much more intimate relationship with Google. The partnership comes with access to Google, Google’s marketing team, Google Premier Partner Badge, Google Certifications, the Google Academy for Ads, beta product testing, and most importantly, Google’s team of experts providing feedback on all campaigns to ensure best practices are followed and newer Google Ads features are being leveraged. Beyond these obvious benefits, Digital Clarity can help coordinate Google seminars in Partner’s local markets for local advertisers and help position Search Engine Marketing as a spearhead of growth for the Partner’s company and clients.