Search Engine Marketing (SEM) is a must have for marketers, and for agencies. For marketers it represents the most common last action before a purchase. For agencies who successfully manage the SEM relationship and posses the digital acumen, the team is separated from the rest of the providers and can manage the client’s entire marketing strategy by correlating data cross-platform.
What is Search Engine Marketing (SEM)?
Search engine marketing is the marketing of a business using paid advertising on search engine results pages (or SERPs). Marketers bid on keywords that users of services, such as Google and Bing, might enter when looking for certain products and/or services. Search engine marketing is commonly recognized for being a critical part of any purchasing decision, often being leveraged while consumers research the product and/or service, comparison shop, and ultimately locate the ideal retailer of that product and/or service.